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Our Story

We believe in the pawsome power of pets. Their love and loyalty inspires us to be our best every day.

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It started with one big idea:

Supplements can make a lasting impact on pets’ health & wellness

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A legacy born from love

Over 30 years ago, a spirited white lab with a love of life started to lose the pep in his step. His devoted humans (with help from their holistic vet) weren’t about to let little things like hip dysplasia and arthritis slow him down. So they created the first-ever NaturVet hip and joint supplement and this precious pet went on to chase squirrels for another 10 glorious years!

That DIY spirit is still at the heart of NaturVet. With over 210 dog years of experience (that’s equivalent to at least 9 lives!), we’re the original pet supplement brand. Proactive, passionate and powered by a love of animals, we believe in nurturing your pet’s overall health and wellbeing. We dig deep to sniff out cutting-edge solutions that make a pawsitive impact and enhance their quality of life.

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Our Commitment To Quality

All of our supplements are meticulously studied, formulated and crafted with care in Temecula, California. With solutions for hips, joints, coats, calming and beyond, we embrace every pet, dogs and cats alike and every opportunity to make a pawsitive impact on our pets’ lives.


At NaturVet, we believe that keeping your dogs and cats healthy is the best way to show your love in a language they understand (and feel).

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How People Love Their Pets.

Recent Awards

We’re blushing over here

2024
Cat Scoopable Tiny Bites wins Pet Health Innovation award for Cat Health Innovation of the Year

2025
Advanced Probiotics & Enzymes for Dogs wins Product of the Year in the pet health category based on a survey of 40,000 people by Kantar.

2025
NaturVet Dog Soft Chew Supplements win Pet Age Editor’s Select Award

Manufacturing expertise

with a focus on quality & innovation

FDA-registered & audited

Third-party audited by UL

Compliant with cGMP’s highest industry standards

NASC founding member

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NaturVet, a member of the Swedencare family

NaturVet is a subsidiary of Swedencare, a listed company on NASDAQ First North Growth Market, Stockholm, Sweden, that specializes in pet healthcare and produces, markets, and sells premium products in the global and fast-growing market for companion animals. Swedencare has a wide range of strong brands and products within most therapy areas, including NaturVet®, nutravet®, Pet MD®, Stratford®, RX Vitamins® as well as the leading oral care brand ProDen PlaqueOff®. Swedencare’s headquarters is in Malmö, Sweden with 18 group companies and 5 production facilities located in eight countries with nearly 500 employees. Swedencare sells products in approximately 50 markets worldwide and has accomplished increasing sales year over year with strong margins and profits.



Please visit us at www.swedencare.com